Introducing Alice
February 2026
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Sorrento Beach Club Rebrands as The Waterfront
After a successful year as summer pop-up, Sorrento Beach Club, the popular waterfront venue at Sorrento Quay is entering its next chapter, officially becoming The Waterfront. The rebrand marks a fresh direction for the venue, with a stronger focus on sport, entertainment and relaxed waterfront hospitality. Guests can expect more…
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The Block Comes to The Heart Applecross
The Heart Applecross was proud to welcome Channel 9 Perth for the exclusive launch of Season 26 of The Block, hosting an unforgettable evening filled with excitement, entertainment and a first look at Australia’s favourite renovation series. More than 120 VIP guests, including leading advertising clients, media buyers,…
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AHAWA Steak Sandwich Finaliast
We are thrilled to announce that Sorrento Beach Club’s famous steak sandwich has been named a finalist in the 2026 AHA WA Steak Sandwich Competition! With entries from some of the best venues across the Perth metro area, competition was fierce, making this achievement even more exciting. Sorrento Beach Club…